Avaya Outlines Four Areas of Partner Growth


At Avaya's Executive Partner Forum, held November 12 - 15 in Cancun Mexico, executives identified four major areas of major growth and revenue opportunities for their VAR and channel partners.

Success stories for Avaya partners are well known but it remains unclear whether channel partners will migrate to selling Avaya as a complete communications solution when end users are choosing best-of-breed solutions over a single vendor solutions.

"These are the areas of opportunity we want you to focus on... If we can move the dial on these, they will reap benefits for us and for you," said Richard Steranka, vice president of Avaya's Worldwide Partner Organization, during his keynote speech.

Avaya outlined these four major areas of growth and revenue opportunities for channel partners:

  • Avaya Operational Services (AOS) - is an alternative for partners to manage customer infrastructures; ideal for partners who don't want to build out and manage infrastructures.
  • Cloud - Avaya offers solutions for public, private and hybrid cloud environments hosted by partners on (AOS), as well as a dedicated cloud offering hosted either by the partner or AOS.
  • Mid-Market and Small-to-Mid Sized Business - the virtually untapped mid-market represents a $1.3 billion opportunity in Canada, and a $19 billion opportunity in the US, according to Avaya.
  • New Avaya Products - with investments over $2.6 billion, Avaya is pushing most of its incentive dollars to focus on new technology offerings and enabling channel partners to market and sell their entire solution stack.

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