When 'Cake Boss' CIO Leo Minervini was first hired by the company in 2011 he was tasked with linking their only retail store in Hoboken, NJ with new locations for a factory and several new retail shops - all of which were still in the planning phases.
"I knew we would do an aggressive retail expansion and e-commerce," Minervini says. "When we started selling products online there would be a flood of requests."
The company evaluated several phone systems and decided on Avaya for most of its network infrastructure, including core switches, phones, its call center and Wi-Fi access points.
Minervini plans to roll out a video consulting service over the system in the coming months so their internet customers can schedule appointments with cake consultants and discuss details - giving customers the ability to view options in real time.
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