"Large customers want to purchase Ethernet network service and combine it with a PBX and manage it more efficiently than before," said John Guillaume, vice president of product management and strategy at Comcast Corp.
"It's a great service offering for business. It's a natural combination when you go into the midmarket," continued Guillaume.
By moving into SIP trunking Comcast is looking to gain traction and expand it's client base into larger corporations. With SIP trunking in its portfolio Comcast is diversifying it's offerings to the coveted enterprise clients.
"The portfolio is what we're most enthusiastic about," he said. "We want to make sure customers pull voice along, like with every Internet and data service we do."
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