VAR and Agent Partnerships Deliver More Revenue

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As IT and telecom services convergence and new delivery vehicles, such as the cloud, emerge what are the real drivers behind stronger partnerships?

The study findings conclude partnerships are forged by several factors, including convergence of IT and telecommunications, cloud computing and the end customer's need for a single source for communications and technology services.

"There is an ongoing convergence that we've seen for some time now between the network IT world and the telecom world," said Carolyn April, director, industry analysis, CompTIA.

The top five factors for success of the partnerships were: understanding the business model, formal business planning with partners, emerging technologies and business models, government regulations and compliance, and effective communications.

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