Unified Communications Power 'Cake Boss' Growth

• Home
• VoIP News
• VoIP Marketing
• Unified Communications Power 'Cake Boss' Growth

Carlo's Bakery, the business at the center of TLC reality television show "Cake Boss", replaced a traditional PBX phone system with an Avaya Unified Communications system to support rapid growth in demand and aggressive retail expansion.

When 'Cake Boss' CIO Leo Minervini was first hired by the company in 2011 he was tasked with linking their only retail store in Hoboken, NJ with new locations for a factory and several new retail shops - all of which were still in the planning phases.

"I knew we would do an aggressive retail expansion and e-commerce," Minervini says. "When we started selling products online there would be a flood of requests."

Carlo's Bakery rapidly expanded from one retail operation to seven sites and needed a way to bridge communications between their west and east coast facilities.

The company evaluated several phone systems and decided on Avaya for most of its network infrastructure, including core switches, phones, its call center and Wi-Fi access points.

Carlo’s Bakery are heavy users of cloud-based application services from Salesforce.com; particularly its CRM, Service Cloud ticketing, and Chatter messaging services.

Minervini plans to roll out a video consulting service over the system in the coming months so their internet customers can schedule appointments with cake consultants and discuss details - giving customers the ability to view options in real time.

Read Entire article on NetworkWorld.com

Speak with a Business VoIP Experts consultant today for more information about your company's specific requirements and customized quotes on Business VoIP Services.

Related Company News

• Avaya Outlines Four Areas of Partner Growth
• Unified Communications Power 'Cake Boss' Growth
• Avaya Upgrades Contact Center for 'Omni-channel' Experience

Related VoIP News

• Hosted PBX Most Common SMB VoIP Service
• Hosted VoIP is HOT
• Intermedia's Hosted VoIP Play
• Choosing a Hosted VoIP Provider
• Deciding between Hosted VoIP and On Premise VoIP
• Hosted VoIP Reduces Office Space Needs
• Pros and Cons of Hosted Unified Communications

• VoIP News
  • VARs & Channel Partners
  • VoIP Industry Trends
  • VoIP Operations
  • VoIP Marketing
    • Unified Communications Power 'Cake Boss' Growth
    • Why Businesses Should Use IP Telephony
    • Metro Ethernet Redefines Internet Landscape
    • City Saves over $1 Million with Business VoIP
    • Why Everyone is Talking SIP Trunking
    • Driving Telecom Growth Through Diagonal Convergence
    • Telecoms Seriously Benefiting from VoIP
    • 5 Myths About Business VoIP
    • Intermedia's Hosted VoIP Play
    • Four Keys to Improving Business Intelligence Projects
  • VoIP Mobility

Unified Communications Power 'Cake Boss' Growth

'Cake Boss' bakery recently upgraded their legacy PBX phone system to include unified communications and streamline sales growth pushed by rapid demand and company expansion.

VoIP to Replace Fixed-line and Mobile Calling within 15 Years

A new service from Messagenet offers users personalized web pages that can be clicked on to make calls or send text messages via PCs, smartphones or tablets.

Level 3 Grows Core North America Network Services 11 Percent

Level 3 Communications revenue within the North America core network services enterprise segment grew from $586 million in 2012's fourth quarter to $651 million in 2013's fourth quarter.

Pros and Cons of Hosted Unified Communications

Hosted Unified Communications providers help businesses streamline operations by combining multiple methods of communicating with customers and business partners but it's important to understand the pros and cons before making the move to the cloud.

VoLTE Drives VoIP and IMS Growth

VoLTE continues to be a driving force for growth with both the VoIP and IMS equipment makers who, according to a recent report, experienced a revenue increase of 37% in year-over-year sales.