Viber Monetizing VoIP With In-App Stickers

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Viber, one of the most popular VoIP and messaging apps on the market, recently started monetizing it's 200+ million user base by offing in-app purchases of it's 'stickers'.

Viber users can send free text messages, photo messages, video messages and share locations with other Viber users.

Users can also make free HD-quality calls to other Viber users on iPhone®, Android™, Windows Phone, Blackberry®, Windows®, Mac, Symbian, Nokia S40 and Bada devices over 3G/4G or WiFi connections.

Viber will create its own content and license content from 3rd party sources like TV shows, popular characters, and more; although the company has not disclosed which characters it would be promoting.

Users will be able to find free stickers Viber's Sticker Market so not all content require payment for access.

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